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The book I chose to read was called Contagious. Why Things Catch On. A summary of the book Contagious Why things catch on By Jonah Berger.
Contagious uses the Just Say No anti-drug campaign to drive this point home. Ad Worlds best summary of Contagious. Get the main points with this summary of Contagious by Jonah Berger.
Jonah Berger a professor at Wharton reveals the core of what makes things. Why things catch on. The more out in public you can get your product and the more people that can be seen using.
Word of mouth is a natural instinct The message is self-sufficient if it contains the right keys. Based on his own research and the insights gleaned from 15 years of studying marketing. The must-read summary of Jonah Bergers book.
Jonah Berger New York Times. There are 6 principles of contagiousness or reasons certain ideas catch on. In this chapter we read.
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